"Other researchers have determined that mirrors can subtly affect human behavior, often in surprisingly positive ways. Subjects tested in a room with a mirror have been found to work harder, to be more helpful and to be less inclined to cheat, compared with control groups performing the same exercises in nonmirrored settings. Reporting in the Journal of Personality and Social Psychology, C. Neil Macrae, Galen V. Bodenhausen and Alan B. Milne found that people in a room with a mirror were comparatively less likely to judge others based on social stereotypes about, for example, sex, race or religion."

"Let me set the stage for what I mean to discuss here by sharing Ryan's Two-Minute History of Web Marketing:"

"This literature review and synthesis aims at developing a knowledge base to inform the Ministry of Education on how to develop, implement, and maintain online communities of practice (CoPs), and how communication technologies can be used to support them."

"Despite extensive experience, eliciting contributions in an on-line community is still largely a matter of trial and error. This project will develop theory to predict contribution behavior in on-line communities and will help transfer that theory into practice by using it to develop a set of on-line community design guidelines."

" In response to questions about how to start a new community site, conference or set of related forums for an ongoing group, in 1994 I made this first draft of a list of principles to consider. This list is about attitude and approach to people rather than interface and economics. "

Thinking about building or hosting an online community? Looking for specific tips, tools and ideas?

What is the desired outcome for the group? What is the INTENT?

"My father was an absolutely wonderful human being. From him I learned to always assume positive intent. "

In some twelve thousand in-depth interviews for more than a hundred clients in over thirty countries, seven deep metaphors have surfaced with the greatest frequency in every sector- finance, food, transportation, and so forth- and in every country, regardless of the research team.

Two years ago, when Malcolm Gladwell published his best-selling “Blink: The Power of Thinking Without Thinking,” readers throughout the world were introduced to the ideas of Gerd Gigerenzer, a German social psychologist.